SOCIAL MEDIA CONTENT & STRATEGY
Real projects.
Consistent content.
Stronger brands.
I help construction, landscaping, and outdoor living brands turn real projects into consistent social content — through strategy, editing, publishing, and project-based storytelling.
Real projects.
Consistent content.
Stronger brands.
THE OPPORTUNITY
Your projects are already content.
They just need a system.
Construction, landscaping, and outdoor living brands create valuable moments every week — but without a system, most of that content gets lost in camera rolls, jobsite updates, or unfinished folders.
This service turns real project activity into consistent social content that keeps your brand visible, active, and trusted.
RAW FOOTAGE → EDITED REEL → PUBLISHED POST
Why It Matters
Your audience needs to see more than the final result.
For construction, landscaping, and outdoor living brands, social media is where people see your process, your quality, your team, and the trust behind your work.
Build trust
Stay visible
Educate your audience
Support growth
Show the process, decisions, and craftsmanship behind the final result.
Keep your brand active between project launches, progress updates, and final reveals.
Turn project phases, common questions, and behind-the-scenes details into useful content.
Create content that supports organic visibility, referrals, recruiting, and future campaign use.
Flexible Ways To Work
Content support built around how your projects move.
Whether your team already captures footage or you need the full process handled on-site, your content plan can adapt to your workflow, project schedule, and growth goals.
Monthly content plans FROM $1,990.
Best for: client-supplied footage, remote support, ongoing editing, and publishing consistency.
Best for: active projects, milestone coverage, on-site production, and end-to-end content support.
Already capturing the jobsite? Send your videos, photos, drone clips, and updates — I’ll shape them into polished social content…
Client-Supplied Footage
Option 01
Option 02
I can help plan, capture, edit, and publish your content through on-site production, drone footage, photography, and project-based storytelling.
End-to-End Production
Demolition · Breaking ground · Installations · Milestones · Final reveals
The moments that build trust can't be staged — and they only happen once.
Priority Production Access
For Ongoing Clients
For active monthly clients, priority access makes it easier to plan flexible on-site coverage around key project moments.
WHAT’S INCLUDED
A complete content system from footage to publishing.
From organizing footage and planning content to editing, captions, visual assets, publishing support, and monthly performance insights, every step is built to keep your brand consistent, strategic, and ready to publish.
A structured workflow for ideas, footage, captions, assets, and posting dates — so every piece of content stays clear, consistent, and easy to manage.
/Organize
12-month cadence
Social-first videos edited, formatted, and optimized for Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn.
/edit
01
A simple monthly review of reach, engagement, audience response, and top-performing content — helping guide future posts with clearer direction.
03
Content Calendar & Organization
Reels & Short-Form Video
Monthly content direction, post ideas, campaign angles, and storytelling themes built around your projects, audience, and brand goals.
Content Planning & Strategy
Captions, Hooks & CTAs
/write
02
/plan
Platform-ready content scheduled and published consistently, helping your brand stay active, aligned, and present across social media.
Scheduling & Publishing Support
04
/publish
Clear, purposeful copy designed to support the visual story, improve retention, and guide the audience toward action.
Custom covers, branded graphics, and post visuals that create a cohesive, professional online presence.
06
07
/review
Monthly Content Performance Review
Thumbnails & Visual Assets
Reach · Engagement · Top posts
/design
05
BUILT BEYOND THE FEED
Content built for organic posts — and ready for campaign use.
Built for the feed
Feed
Organic posts, reels, and content designed to keep your brand active between campaigns.
Creative-Side Focus
Focused on the creative side — content, visuals, and storytelling. Built to integrate with your internal marketing team or media partner so your campaigns stay aligned.
Built for campaigns
Campaign creatives, hooks, and visuals shaped for paid promotions and launches.
Campaign
Selected videos, captions, graphics, and project visuals can be shaped for everyday posting, promotions, launches, or paid campaigns.
Built for every platform
Platform
Formats and edits adapted for Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn.
Platforms
Built for the platforms where your audience already lives.
Signature Service
Process & Before / After Content
01
/Before
Starting conditions
Existing space, blank canvas, and the client brief that anchors the project.
02
/During
Jobsite in motion
Materials, teamwork, installation, and the milestones that show the craft.
— The process is part of the story.
Most brands only show the final result. But in construction and outdoor living, the process is where trust is built.
This service captures time-lapses, build documentation, project milestones, and before/after transformations — turning progress into content that showcases craft, builds credibility, and makes the value of your work easier to see.
03
/After
Final reveal
Finished details, lifestyle shots, and the transformation worth showing.